New ranking suggests Senators having trouble engaging fans

A new NHL fan engagement ranking suggests the Ottawa Senators are having trouble connecting with potential customers.

A new NHL fan engagement ranking suggests the Ottawa Senators are having trouble connecting with potential customers.

TicketCity, an online ticket broker, ranked all NHL teams in a number of categories — including average home attendance, average ticket price, Facebook likes, Facebook talking about, Twitter followers and average monthly Google searches for team-based keywords — and assigned points based on the perceived value of those categories. Average attendance is worth much more than Facebook likes, for example.

According to the ranking, the Senators landed in 24th place, sandwiched between the 23rd-place Tampa Bay Lightning and the No. 25 team, the Nashville Predators.

The Senators didn’t rank higher than 19th in any single category, and were particularly hurt by their attendance woes this season.

The team struggled mightily to draw earlier in the campaign and are averaging 17,959 in a rink that holds more than 19,000. Low ticket prices — which are good for fans but bad for business — also sent them lower. Prices on ticket resale sites have been in single digits for some games this season.

Add it all up, and the Senators dropped eight spots in the TicketCity rankings, year-over-year.

The numbers don’t take market size into account, which would provide an automatic boost for teams like the Chicago Blackhawks and New York Rangers for example. Still, comparable Canadian markets like Edmonton and Winnipeg did get close to the top 10.

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