Any press is good press.
Or, so it seems for the Ottawa Senators marketing department, which is now doing everything possible to fill the house when the San Jose Sharks — and you know who — returns to Scotiabank Place Dec. 2.
If you’re a Senators ticket buyer, you may have already received the following email from the team: “You don’t want to wait too long to buy tickets for this highly anticipated game. Dany Heatley is back in town for the first time as a San Jose Shark to face the Sens. Let’s be Loud and Proud. This is OUR house.”
As successful as that campaign might be, it’s going to take a lot more than one game to make up the $4 million signing bonus the Senators were forced to pay Heatley when he refused to accept a trade to the Edmonton Oilers, holding out for his eventual move to the Sharks. At an average ticket price of $50, the Senators would need to sell 80,000 tickets to make up that shortfall.
Regardless of how you feel about Heatley, it would be nice to hear something other than, well, hand-sitting, from Senators fans, who are among the quietest in the NHL. The only time the building has any spark or atmosphere is when the visiting team brings their fans with them, as is the case when the Toronto Maple Leafs and Montreal Canadiens arrive.