Apocalypse soon: B-Sens offer refunds if world ends

In case you were thinking of buying tickets to Saturday’s Binghamton Senators game but were worried about the earth imploding…

 

The Binghamton Senators are aiming to profit from the prophets.

In a clever minor-league marketing effort, the Ottawa Senators’ American Hockey League affiliate is offering to reimburse fans the cost of tickets for Saturday’s game against the Rochester Americans “in the event of a world apocalypse.”

The reference, of course, is to the Ancient Mayans’ prophecy that Friday is doomsday, marking the end of the world.

The Binghamton Senators are also offering free bottled water “at select water stations” for any and all survivors in what they are billing as an “I Survived Doomsday” celebration.

And they’re not stopping at one game, either. The team says that all full and partial season ticket package holders will be reimbursed in full – if, again, the world ends.

In keeping with that spirit, the Cincinnati Cyclones of the ECHL are also promoting an “End of the World Party” for Friday’s game against the South Carolina Stingrays.

While the Binghamton and Cincinnati organizations are capitalizing on forces well out of their control for an off-the-wall sales pitch on the weekend, the ECHL’s Las Vegas Wranglers are looking internally to push its Jan.1 game against the Ontario Reign.

The Wranglers are holding an Indoor Winter Classic. It’s not quite a replacement for the NHL Winter Classic, which was scheduled for Ann Arbor, Michigan, and cancelled due to the lockout. It’s not meant to be, either.

“The game will feature many arena doors being left open in hope of creating unpredictable breeze patterns,” Wranglers president Billy Johnson said in a team statement. “We are hoping for quite a draft.”

Apparently, “whistling sounds” will also be played over the public address system in an attempt to add to the atmosphere.

For those wondering, the Ontario Reign are based in California. The nickname is indeed Reign and not Rain – as in freezing rain.

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